Bachelor of business administration in marketing

texas a&m university-corpus christi

Create Your Career

Marketing is a dynamic function that facilitates exchanges between organizations and customers to satisfy individual and organizational objectives. If you’re interested in learning how to deliver effective marketing, the Bachelor of Business Administration in Marketing from Texas A&M University-Corpus Christi is the perfect fit for you. In this program, you will gain foundational knowledge in consumer behavior, advertising and promotional strategy, digital marketing, marketing research and analytics, and marketing strategy. Elective courses allow you to pursue several areas of interest including professional selling, entrepreneurial marketing, retail management, international marketing, and social media marketing.

Program pathway option: 

Associate of Science in Business

 

Dual Enrollment

Texas A&M University-Corpus Christi & Blinn College District

Duration

2-4 Years

Total Credit Hours

120 Hours

Requirements

View or Download Requirements

Careers And Median Salaries

Advertising, Promotions, and Marketing manager

$133,380

industrial production manager

$103,150

market research analyst

$63,920

public relations specialist

$62,800

Our Graduates Have Landed

Here’s where you can find our alumni:

WHAT YOU WILL LEARN

  • Understanding of retail, distribution, marketing research, advertising, and personal selling
  • Preparation for success in entry-level positions and readiness skills for advancement into marketing management positions
  • Development of analytical skills adequate for and appropriate to professional marketing activities
  • Implementation of competitive policies and strategies

Faculty Spotlight

Kathy Smith, PhD

marketing

Dr. Smith's teaching and research interests include digital marketing, mobile marketing, and corporate social responsibility.
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Anthony Sellers

marketing

Professor Sellers focuses on entrepreneurship, marketing, and other related fields. His career is dedicated to US sales in the healthcare Industry.
VIEW LINKEDIN
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FAQ

Market Research Analyst, Marketing Manager, Copyrighter, Public Relations Specialist

Management Information Systems, Consumer Behavior, Professional Selling

Texas A&M-RELLIS offers a free career assessment to help determine your career interests and a major to match. Visit Vita Navis to learn more.

Free Access Code: TAMUSrellis-ExploreNS

This program is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and by the AACSB International – The Association to Advance Collegiate Schools of Business.

According to the U.S. Bureau of Labor Statistics employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031.

bachelor of business administration in marketing

texas a&m university-corpus christi

Create Your Career

Marketing is a dynamic function that facilitates exchanges between organizations and customers to satisfy individual and organizational objectives. If you’re interested in learning how to deliver effective marketing, the Bachelor of Business Administration in Marketing from Texas A&M University-Corpus Christi is the perfect fit for you. In this program, you will gain foundational knowledge in consumer behavior, advertising and promotional strategy, digital marketing, marketing research and analytics, and marketing strategy. Elective courses allow you to pursue several areas of interest including professional selling, entrepreneurial marketing, retail management, international marketing, and social media marketing.

Program pathway option: 

Associate of Science in Business

 

Dual Enrollment

Texas A&M University-Corpus Christi & Blinn College District & University

Duration

2-4 Years

Total Credit Hours

120 Hours

Requirements

View or Download Requirements

Careers And Median Salaries

Advertising, Promotions, and Marketing manager

$133,380

industrial production manager

$103,150

market research analyst

$63,920

public relations specialist

$62,800

Our Graduates Have Landed

Here’s where you can find our alumni:

WHAT YOU WILL LEARN

  • Understanding of retail, distribution, marketing research, advertising, and personal selling
  • Preparation for success in entry-level positions and readiness skills for advancement into marketing management positions
  • Development of analytical skills adequate for and appropriate to professional marketing activities
  • Implementation of competitive policies and strategies

Faculty Spotlights

kathy smith, phd

Dr. Smith’s teaching and research interests include digital marketing, mobile marketing, and corporate social responsibility.

Marketing

Anthony Sellers

Professor Sellers focuses on Entrepreneurship, Marketing, & other related fields. His career is dedicated to US sales in the Healthcare Industry.

Marketing

FAQ

Market Research Analyst, Marketing Manager, Copyrighter, Public Relations Specialist

Management Information Systems, Consumer Behavior, Professional Selling

Texas A&M-RELLIS offers a free career assessment to help determine your career interests and a major to match. Visit Vita Navis to learn more.

Free Access Code: TAMUSrellis-ExploreNS

This program is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and by the AACSB International – The Association to Advance Collegiate Schools of Business.

According to the U.S. Bureau of Labor Statistics employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2021 to 2031.

TALK WITH A RECRUITER

For more information about the application process or your degree plan, contact a recruiter to help make your academic journey the best it can be!

START BUILDING YOUR FUTURE

We’re here to help! If you have questions about the application process, a specific degree program, or anything else, simply fill out the form and we’ll get back to you as soon as possible.

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*Program pending THECB and/or SACSCOC approval

      



START BUILDING YOUR FUTURE

We’re here to help! If you have questions about the application process, a specific degree program, or anything else, simply fill out the form and we’ll get back to you as soon as possible.